Supporting Digital Transformation for SMEs in Saudi Arabia
"Masar 3500" program aimed to support and guide 3,500 small businesses toward sustainable growth through e-commerce.
Download the ReportInstitutions Behind this Project
Saleem Najjar led this program, which stood out by transforming the challenges faced by these businesses into real opportunities. His leadership helped them build an innovative digital future that reflects their full potential.
What challenges did these businesses face?
Lack of experience in setting up online stores
Weak digital marketing skills
Difficulty accessing markets
Saleem’s Contribution to “Masar 3500” Initiative
Saleem leveraged his extensive expertise to develop a comprehensive strategy tailored to the needs of small businesses. His contributions included:
Our strategy
He designed a business-focused strategy and provided hands-on services such as setting up online stores, improving user experience, and expanding market reach.
Hands-on services
Saleem delivered workshops on how to build online stores, create distinctive brand identities, use AI tools, add products to e-commerce platforms, and implement digital marketing.
Automation
He helped simplify internal operations by automating several processes, including store creation and daily management.
Outreach plan
He successfully applied an effective outreach strategy to engage over 3,500 local and refugee entrepreneurs.
How Did 'Masar 3500' Project Impact the Saudi Economy?
Under Saleem’s leadership, Masar 3500 initiative brought significant improvements to local businesses and supported their growth and sustainability:
Trained over 4,100 productive families, 70% of whom were women entrepreneurs, in e-commerce fundamentals.
Delivered 1,670 hours of training, covering store setup and digital marketing.
Launched 3,525 fully integrated e-commerce stores with payment gateways and shipping services in under 10 months.
Some stores received over 1,750 orders, generating more than 523,000 SAR in revenue within the first three months.
Contributors Who Played a Role in the Initiative’s Success
With over 20 years of experience in consulting, technology, and e-commerce, Noura is deeply passionate about startups and innovation. As a co-founder and COO of ShopGo, she played a vital role in helping more than 1,000 companies across the MENA region grow and thrive.
Noura Shannak
Technology Expert & E-Commerce Specialist
With more than 12 years of experience and dual master’s degrees in Business Administration and Innovation Management, Majd has supported over 140 startups through incubation and acceleration programs. He specializes in designing entrepreneurial projects focused on design thinking, business model innovation, and investment readiness.
Majd Shams
Innovation & Startup Development Consultant
Benefit from Saleem’s Leadership in Saudi Arabia
Get in touch with Saleem Najjar today to discover how he can help empower business growth and deliver outstanding results.
Contact Now