World Bank Initiatives to Support Refugee Entrepreneurs
In collaboration with the World Bank in New York and the IFC office in Jordan, an initiative was launched to support 1,500 Syrian and Jordanian entrepreneurs. The goal was to boost the economy and create job opportunities through innovative digital solutions.
Organizations Behind the Initiative
What Is the World Bank’s Jedad Initiative in Jordan?
In collaboration with the World Bank in New York and the IFC office in Jordan, an initiative was launched to support 1,500 Syrian and Jordanian entrepreneurs. The goal was to promote economic growth and turn challenges into opportunities. This initiative aimed to empower entrepreneurs to contribute to the economy and create new job opportunities by providing innovative digital tools and strengthening business-to-business connections.
Challenges Faced by Entrepreneurs in Starting Their Businesses
Limited experience in digital marketing
Restricted access to suitable markets for selling their products
Difficulty building trust with partners and customers
High costs related to finding business partners and scaling operations
Saleem’s Impact on the World Bank Initiative
Our strategy
A strategy was developed to meet the business needs of both refugee and host community entrepreneurs. It focused on digital solutions that support growth, enhance inclusion, and improve market access.
Hands-on services
He trained entrepreneurs in professional product photography, digital transformation, and the use of social media to promote their businesses and reach new markets.
Automation
Saleem helped simplify internal processes by automating key tasks, such as setting up online stores and managing day-to-day operations.
Development of the Jedad program
A custom digital platform was created to facilitate business exchange between Jordanian and Syrian enterprises, encouraging collaboration and joint growth.
What Factors Contributed to the Success of “Jedad”?
A Business exchange platform
Saleem brought Jordanian and Syrian companies together, reducing the cost of business matching and helping build trust.
Design Thinking Support
He led workshops and private sessions to help entrepreneurs enhance product marketing using design thinking principles.
Skill-building workshops
Trainings were provided in digital marketing, financial management, e-commerce, and design thinking.
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Connect with Saleem today to learn how he can support the growth of your business and help you achieve exceptional results.
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